Monday, September 19, 2011

Advertisements Against Abuse

"Domestic Violence, It Rarely Stops"
From YouTube:
yandrchicago | Sep 15, 2010 | 301,550 views
National Domestic Violence Hotline 1-800-799-SAFE (7233)
Y & R Chicago (Viral)

"In 2010, Y&R Chicago worked pro bono to create a public service announcement (PSA) to raise awareness about the hotline service. The video shows a victim of domestic violence attempting to cover up her wounds, only to see fresh bruises appear for every one that she hides. The video speaks to the silence in which victims suffer and demonstrates that domestic violence is a cycle that rarely stops.

The PSA to date has had more than 250,000 views on YouTube and over 2.5 million free online media impressions. It featured in the Chicago Tribune, various advertising websites and countless blogs. The campaign was worth $54,000 of agency time." - Pro Bono Case Studies, WPP Corporate Responsibility Report 2010/2011

"I Can't Wait Until I Grow Up"
From YouTube: rubberbanditsIreland | May 15, 2011 | 1,872 views
Advertising Agency: Ogilvy Dublin, Ireland
Production Company: Blinder

"In the video our manifesto is being read by a young boy. While he is speaking you can see the boy being struck a number of times. The boy’s voice becomes more anxious as the video progresses and as he is being hit. The ad concludes with the boy fixing his coat and proclaiming 'I Can't Wait Until I Grow Up'. He symbolises the resilience shown by so many victims of child abuse." - ISPCC Fundraising Homepage, I Can't Wait Until I Grow Up

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