Monday, September 12, 2011

The SCAR Project - Breast Cancer is Not a Pink Ribbon

"The SCAR Project is a series of large-scale portraits of young breast cancer survivors shot by fashion photographer David Jay. Primarily an awareness raising campaign, The SCAR Project puts a raw, unflinching face on early onset breast cancer while paying tribute to the courage and spirit of so many brave young women."

"Dedicated to the more than 10,000 women under the age of 40 who will be diagnosed this year alone, The SCAR Project is an exercise in awareness, hope, reflection and healing. The mission is three-fold: raise public consciousness of early-onset breast cancer, raise funds for breast cancer research/outreach programs and help young survivors see their scars, faces, figures and experiences through a new, honest and ultimately empowering lens." -

All Images Copyright 2011 © David Jay Photography

The SCAR Project’s tagline is “breast cancer is not a pink ribbon.” Why did you decide to go that route?

Tens of thousands of people have seen this project, and I have yet to meet someone who says they know what [breast cancer] looks like. People are so fascinated by it. Breast cancer is hidden behind this absurd pink ribbon; it’s ridiculous. A girl said to me, “If a guy got prostate cancer, do you think someone would give him a pink t-shirt or teddy bear?” It beautifies something that is horrific and dishonest. Many women hate the pink ribbon, because they know the reality of it. They resent the commercializing by people putting a pink ribbon on it. The rest of the interview on iVillage.

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